MIDO Eyewear Show 2024: A Glimpse into the Future of Vision

Author: Oliver Morgan

Published: 11/03/23

Read time: 4 minutes

Milan, a city that epitomizes fashion and innovation, recently played host to the MIDO Eyewear Show 2024, drawing global attention to the latest in eyewear excellence. Director, Oliver Morgan, and the Morgan Latif Vision Care team are known for their extensive network within the manufacturing and vision care industries, and made an appearance, diving into the event’s rich showcase of trends and technological advancements.

This blog post delves into the key highlights and innovations from MIDO 2024 that are set to revolutionize the eyewear sector, with a special focus on sustainable practices, smart eyewear advancements, and the blend of vintage aesthetics with modern design.

eyewear mido

Embracing Sustainability with Style

A standout trend at MIDO 2024 was the industry’s pivot towards sustainability, featuring eyewear made from eco-friendly materials. This move aligns with Morgan Latif’s dedication to sustainability and social responsibility. It highlights a collective industry effort to reduce environmental footprints through innovative material use. Eyewear crafted from recycled plastics, bio-acetates, and other sustainable resources not only showcased environmental stewardship but also brought fresh textures and aesthetics to the forefront of eyewear design. Explore more about Morgan Latif’s commitment to sustainability here.

Revolutionizing Eyewear with Smart Technology

The fusion of technology and eyewear was another prominent theme, with smart glasses stealing the spotlight. Notably, glasses integrated with Alexa presented a leap in convenience, allowing wearers to access a wide range of voice-activated functionalities. Additionally, the pioneering brand Essilor Luxottica introduced a virtual try-on feature that includes lens transitions. This type of innovation is setting a new standard for personalised shopping experiences. This technological integration underpins a future where eyewear transcends traditional boundaries, offering personalized health insights and a seamless digital experience. Discover how Morgan Latif is leading the way in recruiting for the future of vision care here.

Bold Colours and Textures: Expressing Individuality

MIDO 2024 was a celebration of individuality, with eyewear designs embracing bold colours and textures. This trend signifies a shift towards eyewear as a form of personal expression. It offers wearers the opportunity to showcase their unique style. The diversity in design speaks to the industry’s commitment to catering to a wide range of tastes and preferences. It reinforces eyewear’s role as a key fashion accessory. Morgan Latif supports the vision care industry’s move towards greater expression and personalisation.

Team photo at mido

The Morgan Latif Insight

Attending the MIDO Eyewear Show 2024 was an enlightening experience for the Morgan Latif team. It provided a window into future trends that will shape the eyewear industry. The emphasis on sustainability, technological innovation, and the fusion of vintage and modern designs aligns with Morgan Latif’s vision for the future of vision care and manufacturing. As the industry continues to evolve, Morgan Latif stands ready to connect visionary leaders with transformative opportunities, driving forward the ethos of innovation, sustainability, and excellence.

Morgan Latif, known for its expertise in assembling diverse, high-performing leadership teams, introduced its “Project Hire” initiative earlier this year. This innovative program addresses the rising demand for high-calibre commercial talent at the national level. The success of this initiative, initially launched in the United States and across French, Italian and German-speaking European markets, has been truly remarkable.

In 2024, Morgan Latif aims to extend this initiative to new geographical areas, striving to maintain its position as a trusted partner in executive search and leadership consulting within the packaging industry as well as supporting our clients achieve their ambitious growth plans through commercial talent.

We look forward to seeing you at other conferences we are attending such as Vision Expo in 2024.

Please contact Giuseppina Montalto, or Megan La Frenais for more information on how we can support your business search needs.

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