Welcome to Spotlight Sessions: Wordly Wisdom – A CMO’s Cross-Cultural Leadership Episode 3. In this episode, Sam Latif, Director at Morgan Latif is joined by Charl Bassil. Charl Bassil is a seasoned marketing and business executive with over two decades of experience leading global brands in the FMCG, beverage, and management consulting sectors. Currently serving as the Group Chief Brand Officer for the BBC, his leadership is marked by a focus on brand innovation, cultural integration, and fostering dynamic, high-performing teams.
This episode discusses, Charl’s global leadership journey, unpacking the lessons he’s learned navigating different markets and cultures, and how these experiences have shaped his approach to leadership.
